CLIENT
"Tari" — a dental clinic with 30 years of experience, two branches, and a team of 20 specialists
PROBLEM n 1
One of the branches began losing patients: there was a noticeable drop in appointments, and revenue decreased. The cause was its location in the courtyard of a residential building. People walking by on the street didn't come in — you needed to know exactly where to go.
The clinic had no website, only a logo drawn on a phone and a listing on 2GIS, which hindered attracting new patients and developing an online presence
PROBLEM n 2
The manager had concerns about the high cost, difficulties with content, and compliance with mandatory medical regulatory requirements. Also, the promotion could be affected by another clinic with a similar name
TASK
Create a website that will:
Increase the number of applications and profit
Build trust and respect for the brand
Be 100% compliant with all regulatory requirements
SOLUTION
We developed a website with a new brand identity, showcasing the doctors and the clinic's advantages in simple language. Now, 30% of visitors to the 2GIS listing go to the website
PROCESS
30 days
1. Competitor analysis
2. Visual references
3. Rough website prototype (concepts)
4. Design, UI kit, and copywriting
5. Clickable prototype for pre-development testing
6. Development and content integration
7. Testing
8. Launch
Conducted interviews with the clinic's management and doctors
Analyzed competitor websites
Studied the patient journey — from first contact to booking
Recognized that the audience spans various age groups, and the language must be understandable to everyone
SheetsGPT
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CREATED A RECOGNIZABLE BRAND AND HIGHLIGHTED THE TEAM OF SPECIALISTS
Developed a logo and visual identity inspired by the fairy-tale Tari Bird
Placed the team of doctors on the homepage — so patients can see who will treat them, read about their qualifications, and choose "their" doctor. This builds trust
FULL CYCLE OF WORK:
FROM CONTENT TO LEGAL COMPLIANCE
We considered the owner's busy schedule. The work was carried out completely as a turnkey solution: we developed the structure ourselves, wrote all the content, and navigated all the legal nuances of regulatory requirements. Only finalized solutions were presented for approval
A SITE VISIBLE TO EVERYONE, EVERYWHERE
The site is built on Tilda with responsive design, ensuring stable display on all screens
Version for the visually impaired, built-in search, intuitive navigation
Full compliance with the requirements of the Ministry of Health, Rospotrebnadzor, and other regulators
Explained complex things in simple language
We wrote texts understandable for any age.
For example, we explained "tax deduction" as "money back from the government for treatment"
We conveyed the key advantage: the clinic operates using quality materials without inflating prices
TESTED ON REAL PEOPLE BEFORE LAUNCH
At the final stage, we tested the website on people of different ages. We made sure that any user, on any device, would quickly understand: what the clinic is, who the doctors are, and how to book an appointment
30% OF VISITORS TO THE 2GIS LISTING GO TO THE WEBSITE
The website has become a powerful trust converter. 30% of users who visit the clinic's listing on 2GIS go to the website
30%
The website structure is optimized for SEO growth and launching Yandex.Direct campaigns
The navigation and content were designed considering user journeys from 2GIS, Yandex.Maps, and Google Maps to prevent losing users on their way to booking an appointment
WE CREATED A FOUNDATION FOR GROWTH, ELIMINATING ALL OF THE CLIENT'S PAIN POINTS
Solved the visibility problem, handled bureaucratic and content concerns, eliminated fears of complex technologies
The clinic owner received a working sales tool that pays for itself through the increase in patient numbers